Cathy has 14 years of experience in the market
research industry. She has worked in the Consumer Insights
departments at General Mills, Ocean Spray Cranberries, Safeway
supermarkets, and Keurig Dr. Pepper.
She has extensive experience in market research methods on
advertising, packaging, segmentation and targeting, attitude &
usage studies, and data analysis. She has provided strategic
leadership to C-level team members, led innovation projects through
consumer insights development, managed complex studies such as
Market Mix analysis, introduced new research methods to large
organizations, designed and implemented proprietary consumer panels,
and managed research budgets up to $3MM.
Cathy has given market research talks at the industry-leading IRI
Summit, the New England Insights Association semi-annual
conferences, and the Market Research in the Mobile World (MRMW)
conference in Manhattan.